View this commercial and tell me that this isn't definitive proof that the apocalypse is just around the corner.
I remember at the turn of the millennium when the first wave of reality programs hit our television watching shows. I believe it was Survivor. It only took me 15 minutes before I was completely turned off and I quickly deduced that this phenomenon would be short lived blip in the landscape of procedural's, sitcom's, bad cable programming. I mean no self respecting person with any modicum of conscience would tolerate this dross, right?
Well here we are 12 years later and these programs have not only become firmly entrenched in our media and culture but they have multiplied at a rate not seen since kudzu took over the South. One time reputable stations like the History Channel, Discovery, or Food Channel have now been thoroughly infiltrated by such inane babble coming from shows like "Ice Road Truckers", "Property Wars", and "Cupcake Wars".
Why (said in my most distraught Nancy Kerrigan voice) does this genre have my television programming in a stranglehold? I know that this stuff is cheap to produce but wouldn't you think that this trash would fall on deaf ears and just wither away? Evidently I had higher expectations for the general level of American cultural consciousnesses because this stuff is still thriving. Do these high ratings really prove that we are no better then a bunch of gossiping imbeciles who like to see nothing more then train wrecks on a Wednesday evening?
I'm pleading with you America? Somebody tell why reality programming is still here and strong? Somebody point out some of its redeeming qualities? Somebody prove that watching this is good for us.
---
I do have a confession to make. I do watch "PawnStars" quite regularly but is that really reality tv?
My own private oasis away from the cares and responsibilities of everyday life.
Showing posts with label Popular Culture. Show all posts
Showing posts with label Popular Culture. Show all posts
Saturday, August 11, 2012
Monday, May 28, 2012
The Steve Jobs Legacy

I was unsurprised at the stories of a grating and domineering personality. My slight disdain for Apple was moderately justified when I read one of the core motto's that Steve lived by, 'Good artists copy, great artists steal'. But then something along the way changed. I started to gain a little empathy, even profound respect, for what he accomplished. Maybe it was reading this book in light of his passing, maybe it was a better understanding of how instrumental he has been in shaping industries and the way the humans consume and create.
This understanding didn't really come into focus until I finally was able to separate who he was and what he did. His life didn't seem too virtuous and he certainly won't be up for any humanitarian awards anytime soon. The way he treated people, his employees especially, was incredibly bad. My admiration for him would have grown 10 fold had he been able to accomplish his great feats while being a decent father and employer.
Regardless I had to come to grips with the magnitude of his marketing and design genius. Yes, he did steal a lot of ideas, sorry Xerox, but he packaged them and brought them to the masses in a way that no one else could. His Bauhaus inspired minimalist design not only appealed to our aesthetic instincts they also provided a simple and non intimidating way to experience bleeding edge technology. His Zen-like approach to design revolutionized computers (Apple), Music (iPod), Music Distribution (iTunes), Movies (Pixar), Tablets (iPad), Phones (iPhone), and Retail Stores (Apple Store). Did I miss anything?
Reading the last few chapters were poignant and sobering for me. It was interesting to see what he was doing knowing that he was on his last breaths. I got a fairly heavy feeling of sadness. Not because we were losing a great man. But rather, we were losing a man whose vision and dreams helped magnify our creative instincts in myriad and incalculable ways.
I finished the book with a greater inclination to buy an Apple product. I also got some great insights into the minds, egos, and companies that helped shape the last great American created industry. A good read and a wonderful peak into the life of a man who truly helped shape the last 40 years.
--Note--
At the same time I was reading the Steve Job's bio I was also reading "How will you measure your life" by Clayton Christensen. I couldn't help but wonder if Steve couldn't have benefited from the principles taught in this amazing book. I also couldn't help but wonder if Steve would have still been able to create such fabulous products without sacrificing his relationship with family, friends, and co-workers. I then wondered what was more important....my family and relations or the output from my work.
Sunday, March 18, 2012
The 2012 Underappeciated List
Life is full of pleasant surprises that are beyond the grasp of the popular media or "best of" lists. In 2007 I started my "under appreciated" list. Here are the latest items that deserve a little extra praise.
- Movie- (The Big Year):It could very well be the only movie with Owen Wilson, Jack Black, and Steve Martin that you never made an effort to see. In spite of a cast that contains many comedic heavy weights, this movie gets by more on character development, cinematography, and a simple yet powerful message. The movie is PG which is also an absolute rarity in a day and age where most movies have to get crass and violent in order to cultivate an audience. Watch it; you'll be touched.
- Virtue (Selflessness)- Whether it is politics, big business, or Hollywood things are rife with scandal and most of these scandals are the result of one thing, selfish greed. The "Me first at the expense" of others attitude is the single most attitude that is shrinking the potential of our great Nation. We need more people who care about others as much as themselves.
- TV Show (Friday Night Lights)- I got brought in at the very tail end of the series thanks to some very vocal encouragement from some friends. It does have more then its fair share of soap operaesque drama but when it comes to matters of Coach Taylor and molding his team there isn't better television. The last episode is Hoosiers and Band of Brothers and Brian's Song all rolled up into 45 minutes of absolutely moving drama.
- Food (Vietnamese)- We've dissected Italian food six ways to Sunday and our proximity to Mexico has us swimming in Mole Poblano. We love our Tapas and we dive right into the dishes of the Indian subcontinent. One region, most foodies believe is world class, that most of us over look is Vietnamese. It is fresh, flavorful, diverse, and hearty. Pho is the soup that you'll want to order on a rainy day. I've got good company, Anthony Bourdain agrees with me.
- Band (Trash Can Sinatras)- This is a classic example of a band coming of age at the wrong time. They were a great sounding indie band in the age when grunge had pretty much squelched their kind of sound. Their sound is lush with a hint of the Smiths and their lyrics are exactly what you'd expect from a some Scots, heartfelt and rich.
Monday, October 03, 2011
Saving our Bluths
There was a collective feeling of jubilation this weekend amongst those who value good comedy. It was 'sort of' announced that Arrested Development was going to come back for a brief 4th season that would be capped with a movie. Yes, fan's have been tormented for several years of similar news that always failed to materialize. But this seems different and a little more formal.
So in preparation for the release I thought I'd dust off my DVD collection, waste a few days to get reacquainted with the family, and come up with a few questions that I'd like to see answered. Feel free to share a few of your own.
- I'd like to see more of Franklin Delano Bluth. Gob is always looking for a suitable assistant as he continues his quest to get within the Magicians Alliance; why not give that role to Franklin?
- I was a fan of the friendly rivalry between the Bluth's and the Sitwell's. I'd like to see the family battle out Sitwell Housing for control of the Bluth Company.
- Is Buster still a viable candidate with Lucille for Mother Boy XXXV? I'd like to find out.
- It's time for another "Bluth Boy Adventure". I'm game for anything that gets Michael and George Michael on the screen together.
- I'd love to see Tobias come out....straight.
- Steve Holt. Has he graduated yet or is he continuing to cement his legacy at the Corona Del Mar high school?
- Will Uncle Jack be around to bail out the next Bluth crisis?
- Will Michael ever manage to settle into a normal relationship?
- Has Barry Zuckerkorn been disbarred yet?
- Does Lucille have to decide between George Sr. and Uncle Oscar?
The list could go on and on. My mind is racing with possibilities.
Here is what MTV would like to see.
Get More: Music News
Monday, May 10, 2010
Revenge of the Sequel
Hollywood executives are spending a lot of time these days rummaging through the "attics" of their back catalog. What are they looking for? Anything that had a pulse, made a little money, is relatively cheap to make, can garner a measurable safe return, and can be turned around on the fly. Why? Because that is easy money and Hollywood is about money. If you want something ground breaking or original go watch the Sundance channel.
So in that spirit, I have decided to help these folks out with a few recommendations of my own. These are surefire winners.
So in that spirit, I have decided to help these folks out with a few recommendations of my own. These are surefire winners.
- Citizen Kane II, the Revenge of Rosebud: It's time we take the hammer to this iconic and innovative classic. Let's get one of the leading action directors of our day, Tony Scott or Barry Sonnenfeld, and load the sequel with every kind of cliche in the book. Yes, I did say action. We all knew that that darned Sled, Rosebud, looked like it was up to something bad. It will be unleashed in the sequel. It will be the slasher sensation of the summer box office.
- Godfather IV, the boredom of running a legitimate business: We breathed a sigh of disappointment when Michael wanted to make the family business legitimate. What about the action, blood, and Sicilian justice? This one will be somewhat of a documentary, underlining the difficulties that most Italian companies have when they are required to play by the books. Should be a big hit with accountants.
- Weekend at Bernie's III: Because there still so much that can be told. The Second wasn't enough, this movie franchise deserves a long life.
- Golden Girls Gone Wild: It is only smart to capitalize on the hottest actress of the moment, Betty White. It's a shame this wasn't started earlier as we've only recently lost Bea Arthur and Estelle Getty. People love it when Betty uses the sexual double entendre. Let's take off the gloves and let these octogenarians blow away every social taboo that hasn't already been desecrated by people like Howard Stern.
- Metrosexuals in the city: Because gays aren't the only men focused on clothes and their looks. Let's face it, we are becoming more vain. It's about time we had a movie that spoke to our vanity. Have it star David Beckham and Tom Brady. Have just enough of them to attract the female and gay audience. Have just enough action to capture the rest of us.
- Clash of the Titans: Let's take a mulligan on the the remake, it was horrible. Start all over again and get back to the basics. Call Harry Hamlin if you have to. Better yet, exorcise the spirit of Laurence Olivier. I'm sure he could help. He's probably got nothing better to do.
Friday, April 16, 2010
Hollywood Dollars and Sense....not making sense to me

As a kid there were few movies that really stoked the fire of my imagination. We were at an age that was brimming with adventure and ideas and we didn't need a movie to grow the flames. I can probably count the most magical movies on one hand.
Star Wars, Cloak and Dagger, Nate and Hayes, Indiana Jones, and Clash of the Titans.
Oh yes....the great Clash of the Titans. It had a sweeping story pulled from Greek mythology. It had the ability to take an already active imagination into an entirely different world and realm. The special effects were pretty cool for the time but they only played a secondary role to Perseus and his quest to save Mycenae from the Titans.
I distinctly remember the first time I watched the movie. I was at the Oldham's and we were playing outside, likely constructing the landscape for our next GI Joe battle sequence. Some of the older siblings raced inside with a VHS tape of the movie. Like Lemmings we followed the commotion. Fortunately, we were allowed to stay and partake of this cinematic manna. I was captivated and amazed. I would have to imagine that this was what Steven Spielberg felt when he was inspired to enter the trade.
Fast forward to the present day....
Like many, I had great anticipation for the release of the newest version of this epic tale. If nothing else, to see if it could capture the adventure and whimsy of the original. My love for Greek mythology has grown over the years and I am always interested to see how Hollywood interprets these stories. So with a free afternoon I joined the lines of octogenarians and waited for my own matinee marvel.
I waited...and I waited. All I got were over the top special effects, an actor who did a horrible job of portraying a great hero, no emotional connection being made, and a realization that this movie was probably nothing more than a studio cash grab. My imagination wasn't taken anywhere except to the sterile blue room that created the unimaginative creatures, sets, and back drop. There was no magic, no sense of epic adventure.
As I look at the slate of movies due out this summer all I see is more "Titan" sized disappointment. Hollywood has learned that there is big money to be made in dredging up some of the great entertainment brands of the past. GI Joe and Transformers go from being wonderful vehicles of imagination to coldly calculated machines of profit and nothing more. No fear, you only need to fool all of us once to create a blockbuster. None of these remakes, even A-Team, will be nothing more than half hearted ploys to pull at our nostalgic heart strings and extract a few extra bucks from our wallets. And that really sucks.
So I'm going to restrain from spending $10 at the movies this summer. At that price it shouldn't be too hard to do. The current Hollywood formula is trite and tired. I would rather save my money and plug in the originals. I get the magic of the first run and I don't have to spend $7.50 for a Diet Coke.
Sunday, March 14, 2010
Sunday Morning Second Guess

If I could redo my career selection all over again, I would choose to be an architect. The perfect blend of science and creativity. Building a legacy that stands the test of time.
If I could redo my career selection for a third time, I would choose Anthony Bourdain, post "Kitchen Confidential". Traipsing around the globe discovering new sides to the world's many cultures and sampling their culinary oddities. Far from the beaten paths of all-inclusive resorts, brochures, and the thunderous roar of the traveling herd.
That is good living. To discover the true essence of other peoples, far beyond the venal veneer that most people do not choose to look beyond. And to capture these people with such a mastery of word and craft. Well done Mr Bourdain, well done. Kind of reminds me of my cousin, Christian.
Wednesday, December 09, 2009
Good Humor (Not the Ice Cream Treat)

I like to laugh. I enjoy religion. Ergo, I'm utterly fascinated at the high percentage of Jews that dominate the comedy scene. I guess it shouldn't be too surprising...they've had like 3,000 years to work on their jokes.
We Mormons, on the other hand, are mere babes when it comes to humor. We are still learning how to laugh at ourselves and there are too many cultural taboos that prevent any significant jocular investigation. The result is typically some kind of cultural introspection in the form of something like Singles Ward. I don't need a PhD from the USC School of Film to declare that everything up to this point has been a mixed bag at best. There have been some efforts, to varying degrees of success, that look into the culture and poke fun. But there have been far fewer successful attempts that have looked at the wider world through a humorous Mormon lens.
The following blog,Don't Do Dumb Things, is one of those rare exceptions. The site isn't overtly Mormon but it does a fabulous job of looking at a variety of subjects from a perspective you can relate to. The Bell brothers are in top form and I am taking this unsolicited chance to invite all 7 of my regular readers to drop by for a chuckle.
Sunday, August 23, 2009
Our harsh "Reality"

That last entry got me thinking about how Reality TV has accelerated the decline of television. It is a virus that is slowly corrupting our culture and turning it into an endless stream of checkout counter tabloids. The pessimist would decry this filth. I'm somewhat of an optimist. Since it is unlikely that our voyeuristic culture will ever turn on "Reality" I have to come up with a way to profit from this genre. If I can't fight'em, might as well write for them.
Here are a few show ideas...
- Battle of the Religions- This is so obvious and can go in so many different directions that I'm surprised that there already aren't a handful of shows out there that are trying to capitalize on the fact that almost the entire planet believes in one religion or the other. And it would have the ultimate prize. The rest of the planet would have to convert to the religion of the victor.
- Penning for Jesus- Do you ever get amused by the pithy and creative statements on the marquee of your local community church? This show will appeal to the religious right and will feature competitions in order to discover who can come up with the best traffic stopping statements.
- Day Labor Wars- The Hispanic population continues to boom but there is not a reality show that acknowledges this growth. This show will be a virtual iron man that will force contestants to perform such challenges as advanced palm trimming, how to stand out in the local Home Depot parking lot, and practical survival while having no legal identity.
- Pinewood Derby: The truth behind the Blue Ribbon- A candid look at the no-holds barred competition that takes place in this annual fathers and son ritual. Values and social decorum will be cast aside all in the name of collecting the blue ribbon.
- Penalty Kicks- America's search for the all-American mom. A panel of judges will put a group of soccer moms through a grueling set of tests in order to find the perfect soccer mom. Such tasks will be minivan obstacle course, extreme budget grocery shopping, and creative casserole presentation.
Sunday, August 16, 2009
Gentlemen Broncos
After a lengthy gestation period it appears the third Jared Hess picture is finally due out. Here's to unleashing the creative force that is Ronald Chevalier.
Tuesday, July 28, 2009
Celebrity Exile: The liberation from stupidity

You can't avoid them. They peer at you from the grocery store check out line. They self pontificate on TV. They are ubiquitous. And you wonder how the heck they ever got the attention and how the heck can we rid ourselves of them. They are the lot of celebrity leeches that do not seem to have any real skills other then an uncanny knack for finding a camera. You don't mind hearing about Brad Pitt, Bono, or Obama on TV....they have actual talent. But these guys? I'd like to wrap these people up in a big ball and drop them off on the farthest reaches of Sakha or somewhere equally remote.
Here are the first people I'd like to wad up....
- That Montag couple- The only time that I ever hear about these two is when TMZ is on, not a good sign. So, evidently they are celebrities because they live in the right place, look pretty, and are willing to debase themselves as long as it's on film. They embody the vacuous celebrity culture that is so many people love to gawk at.
- Octomom/Plus 8 Jon and Kate- Unlike the Montags, at least these guys have something worth parading in front of the TV...their kids. Any parent who depends on their children for their livelihood or sense of self worth is no parent indeed. I don't think they mind that we are laughing at them so long as our laughter and attention leads to their checking account.
- Al Sharpton- I'm sure that many years ago this man was a great crusader for the oppressed now the only thing he seems to be crusading for is another interview with anyone with a camera. The great irony is that he has probably done more to strain race relations then anyone of the last couple of decades.
- Keith Olbherman/Sean Hannity- We are a very divided country at the moment and a big reason for the divide are the demagogues of hate like the two mentioned above. Hey guys, I'm more interested in solutions then in for reasons why the other guys are stupid.
- Nancy Pelosi- Here is someone clearly blinded by the shine of power. She and her leadership have taken an already unpopular congress and put it in the basement of American opinion. I think she is more enamored with her own personal airtime than actually trying to forge a workable solution for the Union.
Friday, June 26, 2009
Michael Jackson: The last of the superstars?

With the death of Michael Jackson comes the potential end of the mega star; the type of celebrity that crossed all barriers and held universal acclaim. We live in an age of niches and it is most likely impossible for someone to have huge mass appeal. It's just too hard to control all of the various media channels that things like the internet and cable TV have spawned. For example, MJ has been mourned by everyone from Hugo Chavez to the entire nation of Korea. Does any other living human being have the power to generate that kind of global response?
His passing begs the question as to whether or not there are any true superstars remaining and, if so, who they are. The list of likely candidates is short indeed. I can only think of a worthy few who are able to dominate every headline and be recognized by everyone from my mom to the kid in rural Kenya.
- Tiger Woods- He's just a golfer right? Well because of him the rest of the non-golf world is now acquainted with and is paying attention to this sport. Not only that but his celebrity spans beyond golf into the wider popular culture through video games and his army of endorsement deals.
- Michael Jordan- The first and preeminent global sports superstar. Besides MJ he might be the only living African American who is universally recognized throughout the globe. His persona paved the way for someone like Woods and his reach also covered movies, the Air Jordan brand, and music.
- Obama- President Obama is quickly becoming a global phenomenon. His position as leader of the free world has granted him incredible access to the world and his polished persona hopeful demeanor has endeared him to a lot of them. While it is unlikely that a politican is able to obtain superstar status he's got a certain media driven sex appeal that can put him in the argument.
- Madonna- Michael's only true counterweight during the last great mass media decade, the 1980's. She was the other artist who capitalized on MTV and other media to cement her place in our collective conscience. Like MJ her career has had its share of accolades, controversy, and eccentricities.
- Bono- He has a certain ubiquitous presence that is felt far beyond the stage. His work as an activist, writer, and businessman has put him in some elite and powerful company that is typically beyond the reach of your bread and butter celebrity. But in this rarefied air he might be a little out of his league.
- Paul McCartney- He's a Beatle, what more needs to be said. Since then he has been able to keep a presence in the public eye. His death would probably be the only one capable of generating a kind of response that would rival Jackson's.
Wednesday, June 17, 2009
Vintage Comedy: Entry #1
Man, I still miss Phil Hartman. Truth be told I kinda miss ole' Bill Clinton and his antics as well.
Saturday, April 11, 2009
Wednesday, February 04, 2009
Facebook and relationships in the 21st Century

You remember the old saying, "jack of all trades, but master of none"? That old adage has widespread application; especially in the digital age. In the age of wikipedia and instant Internet access we are only a click away from a "definitive" opinion on our searched topic. No real sweat or effort goes into learning the subject and as a result we have a wide, but shallow understanding of many things. No real depth.....moving to relationships.
In the last several years we've seen an absolute explosion of Social Media like Linked In, Facebook, and MySpace that allow us to socialize and network. I remember signing up for the first two several years ago while at Thunderbird. Initially it was a fun novelty that lost its luster due to low user participation. But these applications have reached critical mass and it's nearly impossible to avoid them now.
As a result of this widespread usage I've now been able to reconnect with hundreds of people that I thought were consigned to memory and dusty pages from an old yearbook. It's been interesting to catchup, view photos of families, and brag about how "cool" our lives are. It also raises several questions that just didn't exist in the ancient days that proceeded Netscape and the text message. Among them are:
- Do these technologies impact relationship fidelity's? You know what they say about the grass is greener. I can only imagine that there are scores of people who aren't happy with their current station and daydream of "what if" with past flames. Those flames can be fanned with escalating emails and communication.
- Does social media affect the way we look at people? We've got a whole new generation of voyeurs that can spend countless hours peeking into the lives of people. Hours can be wasted trying to find an old roommate or looking for juicy tidbits that can gain currency as gossip.
- Productivity drain? How many hours are spent posting crap and waiting for people to comment on our little kid who we feel is the cutest thing since Shirley Temple?
- Do these tools cheapen our relationships? Instead of having a close circle of friends that receive the majority of our attention do we neglect them by casting a wide net over people that have little impact on us? For example, how many of us blow off quality time with our spouses in order to talk about how cool our freshman assembly was with a couple of long, lost school mates?
I've got to run....someone just pinged my twitter account...lol
Saturday, December 13, 2008
Thursday, October 16, 2008
Randomizer Volume IV series IV
- I've become keenly interested in body language and interpersonal relationships lately. One it's interesting and two, social skills and creativity are two things that can't easily be outsourced to Bangalore, India. I would love to be able to read, communicate, and manipulate people better. Well, I'll publicly admit to striving for the first two. A pretty cool
basic site regarding body language is called Changing Minds. Check it out.
- I've been called rambunctious and been accused of tom foolery but I've never been suspected of or called out for chicanery. I always liked that word and I always thought that it would be a seminal noun to aspire to for someone who liked good natured fun. That was until I looked up its exact definition. Now I don't mind that it has never been used when describing my high jinks, mishaps, or missteps.
- Here is a pretty cool blog from the creators of Freakonomics. When they stick to economics or social science they do a good job and they have a way of bringing to life stuff that can generally be considered prosaic.
- So I've been watching a couple of crime dramas on TV these days. I guess that's kind of tough since they are as universal as reality shows. One thing I've noticed is that every single tough guy detective/cop character has a horrible personal life. They all have serious issues with their dads as well. I guess that makes for good drama...or lazy writers.
Thursday, September 18, 2008
What does your car say about you?
So I’ve spent the last three weeks looking for a new car. My visits to ESPN.com have been supplanted by exotic searches in Auto Trader designed to find me the hidden deal that will end all hidden deals. Well? Three weeks into this thing and I can tell you a whole lot about the car buying process or about German engineering but I still don’t have a car to call my own.
My problem? I can’t seem to decide on a specific car. I am in search of “the deal”. The result is that my searches are all over the board. I fall in love with one car and just as soon as the love begins to blossom a new chrome vixen comes storming into the picture. One of the positive side effects of this exercise in futility is that I get a pretty good sense for the brand perception and identity of each car. Here is my attempt at profiling the typical driver of the following cars.

Acura Guy- The car for a person who is practical, pragmatic, and likes to get to the bottom line. He respects value and performance but he isn’t driven necessarily by style or the need to impress his peers. He is the type of guy who wears his Blackberry on his belt on a holster and likes his button down shirts pressed but plain.
BMW Guy- This dude has got something to prove. He might be a little younger and he is out to show the world that he’s got edge, moxie, and
means. He’s the type of guy that shops at Banana Republic and isn’t afraid to admit to being a metro sexual. He doesn’t need refinement and he wants to feel his ride as it makes its way down the highway.
Mercedes Guy- This guy might come from generational wealth. He wears a cardigan and he likes it. He likes performance but not at the expense of a smooth and refined ride. Where the BMW guy might be new to his status this guy owns a Mercedes because it says that he’s been here for awhile.

Volkswagen Guy- This guy likes to steer clear of the beaten path. He values quality and he most certainly prefers a Mac. He deals more in creativity and he laughs at the dude wearing the Dockers who happens to be driving the Acura. He wonders what the guys in the Mercedes and BMW’s are trying to prove. He likes his little unique corner of the world.
Lexus Guy- This guy thinks like Acura guy. But he also thinks he’s cooler. He wants the quality Japanese engineering with some of the cachet of the German brands. Whereas the Acura guy will quietly enjoy his drive, Mr. Lexus will vocally set out to prove to the other guys why their car purchases were wrong.

Jaguar Guy- This fellow is looking for his car to provide a little sex appeal. He might get mocked by the other guys for this. His judgment is also questioned by them as they wonder why he would want to drive a car that can’t hold its value. He doesn’t care; he’s just out to score.
Range Rover Guy- This guy is just out to flaunt his wealth. He says ‘to hell’ with fuel efficiency, practicality, and resale value. He might actually take this car up to the mountains….well at least to the Ski Resort. Even though this machine was designed for the Serengeti, the closest this guy will take this car to the rough outdoors is through the speed bumps outside the nearest wine bar.

Honda Accord Guy- This guy likes the club but kids, family, and life sort of got in the way. He’s not disappointed though because, while he gave up a little on the brand, he certainly gets most of the perks that the other guys have in their rides. He’s very practical and he’s not gonna put his family in debt just so he can look cool in the Safeway parking lot. He’s not even going to be at the Wine bar, Health Club, Discothèque or other hotspots that the other dudes frequent so he’s not too worried about image.
My problem? I can’t seem to decide on a specific car. I am in search of “the deal”. The result is that my searches are all over the board. I fall in love with one car and just as soon as the love begins to blossom a new chrome vixen comes storming into the picture. One of the positive side effects of this exercise in futility is that I get a pretty good sense for the brand perception and identity of each car. Here is my attempt at profiling the typical driver of the following cars.

Acura Guy- The car for a person who is practical, pragmatic, and likes to get to the bottom line. He respects value and performance but he isn’t driven necessarily by style or the need to impress his peers. He is the type of guy who wears his Blackberry on his belt on a holster and likes his button down shirts pressed but plain.
BMW Guy- This dude has got something to prove. He might be a little younger and he is out to show the world that he’s got edge, moxie, and

Mercedes Guy- This guy might come from generational wealth. He wears a cardigan and he likes it. He likes performance but not at the expense of a smooth and refined ride. Where the BMW guy might be new to his status this guy owns a Mercedes because it says that he’s been here for awhile.

Volkswagen Guy- This guy likes to steer clear of the beaten path. He values quality and he most certainly prefers a Mac. He deals more in creativity and he laughs at the dude wearing the Dockers who happens to be driving the Acura. He wonders what the guys in the Mercedes and BMW’s are trying to prove. He likes his little unique corner of the world.
Lexus Guy- This guy thinks like Acura guy. But he also thinks he’s cooler. He wants the quality Japanese engineering with some of the cachet of the German brands. Whereas the Acura guy will quietly enjoy his drive, Mr. Lexus will vocally set out to prove to the other guys why their car purchases were wrong.

Jaguar Guy- This fellow is looking for his car to provide a little sex appeal. He might get mocked by the other guys for this. His judgment is also questioned by them as they wonder why he would want to drive a car that can’t hold its value. He doesn’t care; he’s just out to score.
Range Rover Guy- This guy is just out to flaunt his wealth. He says ‘to hell’ with fuel efficiency, practicality, and resale value. He might actually take this car up to the mountains….well at least to the Ski Resort. Even though this machine was designed for the Serengeti, the closest this guy will take this car to the rough outdoors is through the speed bumps outside the nearest wine bar.

Honda Accord Guy- This guy likes the club but kids, family, and life sort of got in the way. He’s not disappointed though because, while he gave up a little on the brand, he certainly gets most of the perks that the other guys have in their rides. He’s very practical and he’s not gonna put his family in debt just so he can look cool in the Safeway parking lot. He’s not even going to be at the Wine bar, Health Club, Discothèque or other hotspots that the other dudes frequent so he’s not too worried about image.
Sunday, September 14, 2008
Saturday, September 06, 2008
Randomizer Volume IV: Series III
- We spent two hours in Ikea and all we got out of it was a power strip, some light bulbs, Lingenberry heartburn, and a newfound respect for deodorant. That place amazes me.
- The Dollar is regaining ground against the Euro. I have been following it closely ever since planning for our Italy trip and it is at its strongest point since February. Just to illustrate the need to follow currency fluctuations here's an example. In early Feb the dollar was trading at .68 per Euro, by March it became .65. That small difference meant $200 lost in our vacation budget. One needs to be an expert in arbitrage in order to travel to Europe these days.
- Costco is the ultimate microcosm of 'America'. If I was from another time and another place and I was seeking to understand the inner workings and motivations of early 21st Century America I would spend a few hours at my nearest Costco on a Saturday afternoon. No store better defines the heart of America then that place.
- BYU is at best a top 15-20 team this year. A BCS bound team needs to have a better defense. Even if they run the table I don't know if they are truly deserving of a BCS game. Regardless of the BCS ramifications it would be unbelievably cool if Utah and BYU could go into their rivalry game undefeated.
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